Skip to content
encoded
Business / International trade

China GENEX

A direct introduction to sourcing and commercial support, connecting international buyers with manufacturing opportunities in China.

Visit website
China GENEX website presented in an art-directed mockup
Website presentation / China GENEX
Inside the project
01 / Overview

Make a complex offer legible.

China GENEX introduces sourcing and commercial support for international buyers considering Chinese manufacturing. The website establishes the proposition, then adds services, buyer profiles and a working process. Visitors can understand the offer before starting a commercial conversation.

02 / Design

Contrast with a clear role.

A dark, faceted opening sets the tone, with red calls to action creating a distinct next step. Light sections give longer explanations room to breathe. Numbered stages turn the process into a sequence that can be scanned first and read in more detail afterward.

China GENEX — manufacturing on laptop
01 / Visual directionThe explanation follows the statement
Design notes

Contrast gives the opening a clear focus

Visual rhythm

Strong statements, clear stages

#303b50#bb3345#f8f9fc

A palette drawn from the website

China GENEX — approach on tablet
02 / A closer lookA sequence from understanding to enquiry
03 / Experience

Information that builds a path.

The headline reveal introduces the main message, followed by grouped service and process content. Navigation feedback connects the sections. On mobile, the opening statement stays prominent and the explanations stack in a clear order, leading back to the enquiry route.

  1. 01Proposition
  2. 02Capabilities
  3. 03Conversation

Main proposition / Laptop

encoded
hello@encoded.click

Website capture

Open image